Technical Web Services offer Web Site Audits from £150.
Web Site Audits are recommended for web site owners that have legacy sites (old sites) and want to move forward, but want to be certain that they are not going to lose out of rankings or traffic etc. The audit will essentially highlight anything significant or of value that should ideally be protected and/or transferred to any new development.
In most instances web site owners treat their old web sites like brochures, throwing away the old ones and ordering some nice new ones. This can however be a big mistake. A web site audit will provide you with a concise report and short consultation detailing your web site assets and value with recommendations.
A Web Site Audit includes the following although all sites are different and may have other items of interest.
- Technology Platform: doc type, script, server, code
- Assets: list of pages, significant content, text, pdf's, images
- Domains: List of domains, hosts, expiry dates, ownership, value, age
- SEO: Traffic analysis, keyword performance, back links
- Data: Databases, text files, static data
- Email: Email list inc pop, forwards & catchalls
- User Experience: General recommendations of user experience
The list above is a brief overview of the primary areas covered. The report will fact find and present recommendations as is required for each site. The recommendations will also provide guidance on site development and specific questions, for example:
Is it ok to walk away from a site entirely, rebuilding all content or should existing content from an existing site be integrated into a new design.
Effects of change of domain on traffic and SEO vs re branding (inc canoconical considerations)
Risk analysis where site performance can be significant. Even slight changes can result in reduction in traffic of 70%
Are there any key considerations for a future site, such as url structures that should be preserved and mirrored in the short to medium term, including historic links that should ideally be accommodated.
What are the implications for going forward? Is it necessary to change my code to the latest specifications? What do changes in browser standards mean for me?
What will the impact of developing my site be?
Summery
A Web Site Audit is an important process for anyone that has a web site which they might feel currently has some weight. Often a web site owner might not know how well their site is performing, relying instead in feelings. This means they are playing in the dark. A Web Site Audit from TWS will offer direct guidance and advice on how any developments might impact on your business.
The Web Site Audit will also advise on the urgency of development, for example, an e-commerce site with 300 items that under perform a clients ebay account and has problems with the ordering system could well be determined as requiring immediate development whilst a site responsible for 50% of a company's monthly sales that the owners feel need a facelift might not be flagged as urgent and could instead could be flagged as being better off left unchanged, in some regards.
If you have a web site and you are considering development but are unsure of the holistic implications, call TWS now on 07745 466608 and book your Web Site Audit. You can pay for you web Site Audit using the Paypal button below. (please call before paying to confirm suitability)
Business Analysis
TWS offer basic business analysis for web sites. This service costs £500. The business analysis service will look at your companies financials', relating to your web site, including turnover and sales profits etc to determine order value and site monthly & yearly income values. This report which is based on rough metrics to be determined with the client and will provide you with a written statement with commentary on the value of your web site and recommendations & implications for development.
The Business Analysis service is an extension of the Web Site Audit and so includes all elements of the Web Site Audit, however, it will also focus on the financial aspects of the site with recommendations for increasing profits, or even reducing costs.
Business analysis also covers advertising and associated costs, such as those associated with Google Adwords campaigns, directory listings and other web advertising.
This service is not suited solely to e-commerce shops, but is also applicable to manufacturers and service providers who leverage leads and enquiries via their web site. In fact anyone with a business can benefit from this service. The only question is, do you hope to benefit by more than £500 by doing so?
By determining the true value of a web site you are then better placed to allocate a more appropriate budget to support, maintain and develop the site, slowly nurturing a greater return.
The Business Analysis service is also ideal for companies involved in a new business venture and are setting up a new site. TWS can prepare a written statement on potential sales and profits.
Please note that the TWS Business Analysis Service is based on 22 years of web design & development experience, and that TWS are not economists, accounts or business specialists. However, the TWS service is an effective service for people who lack the technical insight into how business operates on the internet. The service offerings will be based on the information detailed on this page as well as agreements made with the client either verbally or in writing, and all Business Analysis is made using common sense principles and fundamental maths.
To purchase the Business Analysis service please call first to confirm suitability, and then pay using the Paypal link below:
