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Morse
Web Design For
Slough
Maidenhead
Windsor
Eton
Langley
High Wycome
Marlow
Chesham
Uxbridge
Staines
Heathrow
Colnbrook
Poyle
Bracknell
Reading
Camberly
Aldershot
Woking
Weybridge
Frimley
Burnham
Bourne End
Pinewood
Windlesham
Egham
Gerrards Cross
Beaconsfield
Hayes
Richmond |
Services
- Web Site Design
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| Overview |
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Technical
Web Services offer 3 service options, the
holding page, the budget site and the regular
service, details of which are detailed below.
If you would like to take your interest forward
then feel
free to call now on 07745 466608. |
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| Featuere |
Holding
Page |
Basic
Service
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Design
Service |
Regular
Service |
Advanced
Service
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| Cost |
£50 |
£300
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£500
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£800
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£neg
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| Hosting |
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| Free
Domain |
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| Pages |
1 |
4
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4-10
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4-10
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11+
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| Content
Writing |
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| Counter |
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| Form
Mail |
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| E-mail
Encryption |
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| Map |
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| Search
Engine Optimisation |
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| Directory
Submissions |
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| Google
Ads |
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| Management |
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| Updates |
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| Flash |
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| Advanced
Graphics |
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| Photography |
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| Special
Features |
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| Video |
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| Support |
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| Site
Visit |
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| Metatag
Creation |
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| Advanced
Functionality |
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| Design
Schedule - Holding Page & Budget Site |
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Both
the holding pages and budget web site are quick
and easy to implement, usually within a few
days. You will be required to provide full content
formatted simply and as required in the site.
The budget web site can have upto 4 pages.
Images
must be web ready although file size reduction
is carried out. Page volume is limited to the
equivelent of one page of A4. The main banner
will be based on your logo and an
image
if required.
Please
note that the budget site is for companies that
have no interest in anything more than getting
a small degree of information on the internet
for
people that already know your web site address
to look at. The budget site is not optimised
for search engine traffic, submitted to directories
or monitored in anyway. From experience, budget
sites do not generate any traffic and from the
base web logs can often be seen to experience
NO TRAFFIC AT ALL. That means no new business
enquiries. Only use the budget service if you
are prepared for potentially no results. However,
if you do not want new business but want current
clients to see something on the internet then
the budget service could well suit your requirements.
One of the benefits of the budget service is
that
you can expect less spam and fewer cold calls
because of the lower level of exposure.
A
sample budget site can be seen here.
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Design
Schedule - Design/Regular & Advanced Services*
For design service only ignore elements such
as directory submission as detailed in table
above |
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1st
Week: Evaluation of Requirements – Initial
Design Proposals (4 off+) – Compilation
of Relevant Information, Documents & Photos – Construction
of Content Structure & Navigation – Choice
of User Name & Password – Choice of
Domain.
2nd Week: Development of
Design Proposals – Refinement
of Content – Completion to First Draft Condition.
3rd
Week: Initiation of Directory Submissions & Search
Engine Submissions – Review & Edit of
Content – Addition of New Content as Required.
4th Week: Completion of
Directory Submissions & Search
Engine Submissions – Completion of Web Site – Completion
of Content Disk – Payment.
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| Meeting |
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In
the majority of cases a meeting takes place at
a clients premises where the nature of the clients
requirements are discussed. However, it is important
to stress that a face to face meeting is not required
and TWS already have a number of clients that
have never been met in person. The meeting generally
lasts 1-2 hours followed by a photographic session
where pictures are taken of the premises, and
any associated plant, products or people. |
| Design |
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Based
on the notes from the meeting TWS design 4 draft
sites representing a range of graphic styles which
might include a colourful vibrant option, a business
option, something utilising the full width of
the screen and a fixed width design. From there
the client is invited to comment and the design
process rolls on, usually integrating a fragment
from each of the designs, some elements of the
clients own visualisation, and reference to third
party site styles until a design is agreed on.
The design process can generate upto 20 drafts.
The client has access to a support section on
the internet where old designs are recycled, colour
charts are available and a range of helpful tools
are made available for addressing issues such
as colour schemes, stock photography and a list
of optional features that the client can choose
from. The design phase can
take about a week. |
| Content |
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Content
is then developed. The full extent of the navigation
structure is fleshed out and images are selected
and prepared. TWS work primarily with Flash, MySQL,
php and Java.Custom maps are made to suit the
clients own particular geography addressing issues
such as one way streets, low bridges, restricted
motorway junctions, parking and the like. A review
of the market is made to determine what other
people in the same business are saying and doing.
Does everyone else have downloadable product catelogues?
Does everyone else have a credit application form?
This review ensures that a TWS client is saying
what people expect to hear and is not missing
out on particular angles. Based on notes from
the initial meeting, years of experience and a
careful market review, TWS prepare content that
aims to work for the client addressing relevant
issues whether that be a stress on quality, technical
competence, speed of service or aesthetic appeal. |
| Delivery |
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Once
the design and content have been written the site
is delivered to the internet. A
key strength of the TWS service is the delivery
to and mapping of the web sites presence on the
internet. Each site is submitted to search engines
and to all free directory resources. But that's
not all. Careful tracking of the sites performance
both across the search engines and within the
directories is carried out. This intelligence
is available to clients through a secure control
panel. A directory overview details the free directory
listings the site is included in as well as specialist
directories where payed membership is required
such as a professional institutes. This then allows
a customer to determine the full potential of
the internet's varied resources and make strategic
marketing moves and monitor their success through
a very simple to use system. |
| Management |
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TWS
manage the site through out the year carrying
out quarterly site reviews. Each day the whole
TWS client portfolio is inspected for trends
and
general performance and notes made regarding
ways to improve the sites performance which
are then
carried out at the next review. Clients have
the option to request minor changes at any
time through
out the year, and in most cases contact will
be made at each three monthly site review
to determine
if any changes were required. Changes can include
address changes, new staff, new machine and
capacity
details, or alterations to specific sentences.
The result of this management is that the
site
grows throughout the year, constantly increasing
the customers return from the internet be
that
through sales, quality of service or increased
market exposure. This management service also
allows clients to instruct TWS to carry out
Google ads or other advertising on their behalf.
TWS offer 5 management options:
• Full
Autonomy over every aspect of the site (client
has no time for web management)
• Moderate Autonomy over the site (client would
like to know what is happening but no involvement)
• Standard Management: TWS balance the clients
need to know with common sense. For example,
TWS will alter grammar to correct mistakes, but
will not rewrite paragraphs.
• Restricted Authority: TWS will not make alterations
without requesting the clients permission first
• No Authority: TWS will not alter any aspect of
the clients site unless directed
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| Conclusion |
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The
sum total of this service, the design, delivery
and management results in a website that is not
only fit for its purpose but which can be monitored
by the client easily. This is an important element
because most web services do not allow the client
such a transparent insight into the mechanics
of their product. This in turn generates happy
customers, trust and a higher level of awareness
and understanding. Web sites are complicated affairs.
TWS make it easy for customers to not only get
out of the dark ages, but to slip stream straight
into the fast lane often stepping clearly ahead
of all their immediate competition. If you have
any questions or want to either get a website
for your company for the first time or develop
and existing site then call now on 07745 466608. |
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