Services - User Experience

Overview

User Experience (UX) is a broad term used to encompass the issues of Web Usability and Interaction Design. TWS have embraced these disciplines in regards to all site design and development processes in order to offer the best possible service.

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One of the biggest questions people tend to have about UX what is it? What's the point? what difference does it make? Well, the answer is that most UX objectives are actually common sense, they are issues that you already know, such as making words on a web site legible, making navigation easy, and ensuring good download times. However, there is much more involved below the surface. UX offers a tool set for making more advanced decisions that benefit a site and will aid in reaching a sites objectives and optimising conversion rates and business generation.

What You Get

Unlike most service offerings, even SEO, there is no tangible 'deliverable' product, UX can take an existing site and after some considerable thought return the exact same site with barely noticeable differences. The aims and objectives and resulting changes are all targeted at delivering a change in the site users psychology and emotional state. LOL, this is not as strange as it sounds. The UX deliverable is a site user that has found what they were looking for in your site with as little effort and mental agitation as possible. This can be as simple as making a button more prominent, easier to click or as subliminal as reducing page file size to decrease load time by a millionth of a second. If the site user had to think less, make fewer cognitive decision and conjure up as little doubt as possible, you have achieved a deliverable of UX. There is a lot more to it that this paragraph suggests, so if you would like to find out how TWS can help your UX strategy feel free to call now on 07745 466608.

Integrated Service

Please note that UX is not a clearly defined separate service, UX is at the core of all TWS site design and development. However, specialist UX programs, reviews and development programs call all be undertaken whether that's carrying out questionnaires to determine what users think about your site through to carrying out TWS reviews on site objectives and UX structure.

Suspension Of Disbelief

You wont find this in the standard UX text books. TWS has been using this term forever it seems. The Suspension Of Disbelief is the term applied to the state of mind of a viewer, in particular, watching a film or play. As it says on the tin, the natural 'DISBELIEF' has been suspended when the minds eye stops seeing actors on a stage, film company employees pretending to be cowboys, and starts to see real cowboys. This is best demonstrated when watching the lowest budget films you can find. You have a hard time believing the film visuals and instead see amateurs trying to act, maybe at their local park, with a Marks and Spencer's checkered shirt on and a straw hat. You know they are not cowboys, its the local park (UK) and not the Texas desert and you can see a red bus in the background. You don't believe. The same principles apply to web design. When a viewer first sees a web site they will generally make a first impression that relates to whether or not that site is dodgy or not. This is especially true of e-commerce sites. You might put this down to whether or not the site 'looked professional'? or some other rationale, however, this is really about the Suspension Of Disbelief, you need to accept, without question that you are on a valid site, that its a valid shop, without question, like we all accept the fact that the Aliens in the film Aliens were real and not sock puppets. Very few people are trying to spot the special effects and instead hide behind an acid proof cushion or something. This means that web sites don't have to wow or amaze, they have to bring about the unquestionable Suspension Of Disbelief, the viewer has to accept straight away that they are on the appropriate site. If your a metal worker, the user has to immediately have faith that they are on a legitimate metalworking site and not a web directory or outsourced net for offshore traders. If your site is a shop, the user has to imagine believe, from the start that they are on a proper ecommerce shop and not scam site or a site that might or might not accept their online order. Other factors include visual prompts. Its common knowledge that most people don't read web sites, they scan them, often influenced heavily by the imagery. And in the experience of TWS the imagery. is critical in supporting the Suspension Of Disbelief. For example, sites that use stock photos can often look inherently bogus, especially so when compared to sites that are clearly using their own photos. How many 4 man businesses do you know that have fully staffed call centres staffed by young attractive girls eager to take your call?

Whilst the concept of the Suspension Of Disbelief is not core to common UX textbooks, its core to the TWS approach to UX and often cited in relevant conversations.

Next Steps

UX is really more a part of the whole TWS service package, and not implicitly a stand alone service offering. However, if required TWS can offer stand alone UX services such as reviews, design modifications and development. To find out more, please call 07745 466608


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Contact

  • Technical Web Services
  • 268 Bath Road
  • Slough
  • Berkshire
  • SL1 4DX
  • 020 8123 0110
  • 07745 466608